Flagstone launches AI compliance partnership with Adclear
Source: FT Adviser
Savings platform Flagstone has partnered with fintech compliance firm Adclear to speed up marketing processes using artificial intelligence.
Flagstone said partnering with Adclear has enabled it to reduce its marketing compliance approval process from two days to eight hours, while increasing first-time approval rates to 77.5 per cent.
Marc Gross, head of risk and compliance at Flagstone, said: “Partnering with Adclear is a significant step forward in how we approach marketing compliance at Flagstone.
“As our platform continues to scale, we need processes that are not only rigorous, but also fast and adaptable.
“By embedding Adclear’s AI into our workflow, we’re able to reduce bottlenecks, support our marketing teams more effectively, and ensure our communications remain clear, accurate and fully aligned with regulatory requirements.”
Flagstone will integrate Adclear’s compliance technology into its existing approvals workflow to ensure all website, social media, marketing and advertising content adheres to the latest financial promotions rules and regulations.
Joe Jordan, co-founder of Adclear, said: “Financial promotions are evolving rapidly, with both regulators and marketers moving at pace.
“As expectations tighten and the volume of personalised marketing assets required to suit different channels and customer segments proliferates, firms need smarter infrastructure to stay ahead without slowing down.
“By working with Flagstone to integrate our AI into their existing workflows, we’re helping to embed compliance directly into the content lifecycle, so teams can move fast while maintaining confidence that everything they publish meets the highest standards.”
Media Contact
